Toyota cited as corporate role model  

T

oyota Motor Philippines (TMP) got commendation from Presidential Communications Operations Office (PCOO) Secretary Herminio “Sonny” Coloma Jr. for being a model corporation in the country by respecting its employees and maintaining high quality vehicles for its customers.

Coloma led the car line-off ceremonies recently.

“More than being a most outstanding employer, TMP has been a model corporate citizen, always in the top rungs of taxpayers by dint of its efficient and profitable operations and serving as an exemplar in caring for the environment through its massive reforestation project in Penablanca, Cagayan. For these, the Filipino people are most grateful to TMP,” Coloma said in his message during the launching of TMP’s 500,000th car in its Sta. Rosa, Laguna plant on Thursday.

In 2008, Coloma said he participated at TMP’s 20th anniversary celebration and underwent an immersion program enabling him to fully understand Toyota’s corporate culture.

“I realized that respect for people is deeply embedded in the norms and values as well as in the basic philosophy that underpins the production process of TMP,” he said.

The “Toyota Way” is person-centered, as the company considers every team member a valuable contributor to the attainment of the company’s collective goal as an organization, Coloma said.

He added that the company is also spirit-driven which is composed of individuals that are motivated by a cause that is greater than themselves.

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