Launched in stunning Rebel Blue, the new Volvo V40 R-Design is a perfect match for those who want a head-turner that radiates a truly stylish and dynamic look. The visual promise of a life in the fast lane is confirmed by the driver-centric interior and an intense, agile driving experience with performance up to 254 horsepower.
“The V40 R-Design is designed around the performance-minded individual with a passion for those things that add extra spice to life. The meticulous attention to detail covers the expressive design as well as the agile, precise performance,” says Lex Kerssemakers, Senior Vice President Product Strategy & Vehicle Line Management at Volvo Car Corporation.
The attention-grabbing exterior has been specially developed for buyers who want to put their very own stamp on their car.
The unique R-Design front features a silk-metal framed high-gloss grille. The sporty stance is further enhanced with an ironstone diffuser, silk-metal finished details and twin exhaust tailpipes. The five-spoke diamond-cut wheels (17” or 18”) complete the stylish, dynamic look.
On top of the Rebel Blue livery, the V40 R-Design buyer has a choice of six other exterior colors.
New generation R-Design interior with blue interactive dashboard
The interactive dash board in the All-New V40 has already got a lot of positive attention, both from media and customers. The possibility to switch between three layouts with different configuration and functionality – Elegance, Eco and Performance – is mirrored in the V40 R-design. But here all of the modes come in the same radiant blue color.
“Inside, the new generation R-Design seats and interior details emphasize the distinctive Scandinavian design aura of the All-New V40. R-Design appeals especially to customers that love active driving and a personal, expressive design. We have talked to them a lot to ensure that every single detail contributes to the individualistic, refined expression they desire,” says Lex Kerssemakers.
The seats feature a blend of black Nubuck textile and perforated leather, crowned by an embroidered R-design logo with a blue “R”. Full leather seats are available as an option.
The comfortable, in-command driver environment also includes a specially designed steering wheel, gear shifter, handbrake and sport pedals. The unique R-Design aura is enhanced by a combination of new aluminum inlays with a perforated look, black leather, matching stitching and a black headliner.
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