After 25 years of building socialized and low cost housing projects, the HLC group opened this year its middle level development, seeing a big demand for this market.
Arlene Leah V. Ramos, vice president and chief operations officer of Hemeni Land Corporation said based on their study there is big demand for housing needs of middle level buyers that comprises about 80 percent of the market.
“There is a market for the middle class and they are the buyers that can afford housing packages above socialized and low cost,” she said.
Chula Vista Residences, she said, is their first project which is a Spanish inspired middle class residential community conveniently located in Cabantian, Buhangin north of the city. It has five access routes, two of which are accessible by public utility jeepneys from the downtown area.
It is under Hemeni Land of the HLC Group, an affiliate of HLC Construction and Development Corporation. The HLC Group had already built 25 low cost and socialized subdivisions, not only in Davao City but in the cities of Panabo, Butuan and in Sto. Tomas, Davao del Norte accounting for over 10,000 housing units built within the period.
Chula Vista is built in an 8.5 hectares property of 430 house-and-lot packages. She said the buyer has seven exquisite Spanish-inspired designs to choose from which were inspired by the best of Spain from architecture to the ambiance. It is fully covered with quality facilities and amenities like concrete roads, good drainage, sufficient water and power supply, concrete perimeter fence and 24-hour security. It is also equipped with basketball court, parks and playgrounds with swimming pool and exclusive Clubhouse for homeowners.
Romero said the subdivision has a water treatment plant with seven dry wells. “It is the only subdivision here that adopts dry wells as measure to prevent flooding in the area. The dry wells serve as catch basin of excess water so the area will not be flooded,” she said.
The Chula Vista has several phases and its first phase of 65 units are all taken while development of other phases are going on completing its land development this year covered by an internally generated budget of P65 million.
Lot sizes are lowest with 108 sq. m. and biggest at 299 sq. m. with total cost of package that ranges between P1.2 million and P2.5 million.
She said profile of their buyers are mostly overseas Filipino workers, self-employed, professionals and employees, mostly middle executives both in government and private corporations.
She said buyers must have a disposable net income between P20,000 and P40,000.
She also said that most of their buyers enrolled their accounts with Pag-IBIG Fund as the Fund increased their limit to P3 million and yet carry a low interest rate.
Meanwhile, she said, the homebuyers can choose their designs depending on their needs, namely — Calma, Brisa Monte, Rio, Sol, Laguna, Monte Alto, and Luz dela Luna.
She said that with the good prospect in this level, they are into land acquisition as expansion for middle housing level is in the pipeline.
Romero said it has been the goal of their president, Henry L Chua, that good living starts in the communities they build where scenery is vibrant and rich.
Meanwhile Dennis E. Molina, corporate human resources manager of HLC Group said their company has varied businesses to include among others rice and salt business, restaurant, construction, housing, SME financing. It also maintained a school in partnership with a non-government office for differently abled children.
He said their construction business is also their way of helping people find jobs as most of those they employ especially in housing projects are within the locality.
He said in their operation they also partner with institution and their latest is their partnership with Banco de Oro where housing loans can now be taken out from any BDO branches all over the Philippines by self-employed, OFWs and Filipinos with foreign spouses. (Prix D. Banzon)
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