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THINK ON THESE: Two sides of a coin

“Every truth has two sides; it is as well to look at both, before
we commit ourselves to either.” – Aesop

***

In Charity and Its Fruits: Christian Love as Manifested in the Heart and Life, Jonathan Edwards wrote: “There are always two sides to every story, and it is generally wise, and safe, and charitable, to take the best; and yet there is probably no one way in which persons are so liable to be wrong, as in presuming the worst is true, and in forming and expressing their judgement of others, and of their actions, without waiting till all the truth is known.”

Now, allow me to share two stories. The first one was forwarded to me through e-mail by a friend:

A couple went for a cruise tour to enjoy their private honeymoon while leaving their children at home. Unfortunately, the cruise ship was sinking due to catastrophic weather conditions. The couple finally made their way to the lifeboat area but there was only space for one person left. The man jumped onto the lifeboat, leaving his wife on the sinking ship. The wife stood on the sinking ship and shouted to her husband saying…

The teacher paused the above story and asked her students in the classroom, “Let us guess. What do you think she shouted to her husband?” Most students answered altogether: “I hate you! I was blinded by love!”

The teacher noticed that there was a student who sat quietly and asked him. The student answered, “Teacher, I believe she would have shouted: Take care of our children!”

The teacher was shocked and asked: “Have you heard this story before?” The student shook his head and said, “Nope, but before my mother passed away to disease, she told my father the exact same words!”

The teacher was amazed and praised: “Your answer is excellent!”

The cruise sunk and the man returned home and brought up their children single-handedly.
Many years later after the death of the man, their daughter who had been accusing her father found her father’s diary while tidying his belongings, and she found out the truth.

It turns out that when her parents went onto the cruise ship, the mother was already diagnosed with an incurable disease. During the crucial moment on the sinking ship, her father rushed to the only space left on the lifeboat. He wrote in his diary, “I wanted to sink with you together on the sinking cruise. But for our children, I could only let you sink alone into the deep cold ocean bed.”

The daughter burst into tears after reading this diary.

The teacher finished the story and the whole class went silent.

The teacher knew that her students had understood the moral of the story that she wanted to pass on to them. In this world, there are always two sides of a coin: there is good and there is evil. Sometimes the situation can be very complicated and indistinguishable between good and bad.

Now, the second story was posted by Health Secretary Ted Herbosa in his social media. Allow me to share it to you:

A famous writer sat in his study. He took out his pen and started writing: “Last year, I had surgery to remove gallstones. I was bedridden for a long time. In the same year, I turned 60 and was forced to retire, quitting a company that I loved so much. I had to leave the job I’d been doing for 35 years.

“That same year, I was abandoned by my beloved mother who passed away. Then, in the same year, my son failed his final medical exam because of a car accident. Repair costs from the car damage marked the peak of bad luck last year.”

At the end, he wrote, “What a bad year!”

His wife entered the room and found her husband sad and pensive. From behind, she’d seen what he’d written. Slowly, she backed away and left the room. But 15 minutes later, she came back in and put down a piece of paper with the following:

“Last year, my husband finally managed to get rid of his gallbladder which had been making his stomach hurt for years. That same year, I am grateful that my husband was able to retire in a healthy and happy state of mind and body. I thank God he was given the opportunity to work and earn for 35 years to support our family. Now, my husband can spend more of his time writing, which has always been his hobby.

“In the same year, my 95-year-old mother-in-law returned to God in peace, without any pain. And still in the same year, God protected our son from harm in a terrible car accident. Our car was seriously damaged by the accident, but my son survived without any serious injuries.”

In the last sentence his wife wrote: “Last year was a year full of extraordinary blessings from God and we spent it full of wonder and gratitude.”

The writer smiled with emotion and warm tears flowed down his cheeks. He was grateful for a different point of view for every event he had gone through in the past year. A different perspective of the same events now made him joyful.

The statement of David Lynch comes to mind: “We all have at least two sides. The world we live in is a world of opposites. And the trick is to reconcile those opposing things. I’ve always liked both sides. In order to appreciate one, you have to know the other. The more darkness you can gather up, the more light you can see too.”

MisOcc gov’t assists former rebels’ social reintegration, gives P300K cash aid

Misamis Occidental–At least 8 former rebels (FRs) in Misamis Occidental can now smoothly be reintegrated into mainstream society as the provincial government vowed continuous assistance.

FRs who yielded to the folds of the law and committed to supporting the cause for peace will receive whole-of-government assistance, beginning with a Php300,000 cash aid from the Misamis Occidental provincial government.
In a ceremonial handover event on Thursday (Dec. 21), Governor Henry S. Oaminal, Vice Governor Rowena Gutierrez and board members and Sapang Dalaga Mayor Donjie Animas in close coordination with the 10th IB Commanding Officer, LtCol. Jose Andre Monje, graced the distribution of cash assistance to each former combatant at Camp Burgos in Oroquieta City.

On top of it, one neutralized Communist Terrorist Group (CTG), formerly operating in the province’s vicinities also received Php300,000 in financial assistance, which they can use to put a cooperative business, which also serves as part of their integration process in the community.

Oaminal said extending financial aid to FRs and communist groups signifies the provincial government’s seriousness to end local communist armed conflict in Misamis Occidental.

“Kana among gihimo nga suporta usa kana ka simbolo nga wala nay hinungdan nga kita mag-away ug magkahiusa kay tungod atong mga kalsada nindot na, atong mga serbisyo, ang atong social assistance, and educational development program,” Oaminal said in his remarks.

He then assured the government’s willingness to help every former combatant to renew their lives and get a promising future ahead.

“In support with the Armed Forces of the Philippines and National Government Agencies in inviting our brothers and sisters nga naa sa kabukiran to join us in the folds of the law with the program of a sustainable livelihood program nga gihatag sa national government through DSWD,” the governor further stated.

Oaminal added that the distribution of the cash assistance also means a lot as they likewise wanted the FRs to realize that they are not alone and “that the Misamis Occidental government will always back their endeavors for a brighter and peaceful future.”

“Kami pod sa provincial government atong gidungagan ang voluntary nga nag surender sa provincial government pinaagi sa cash assistance program nga P500,000, P300,000 depending sa level sa inyong pakigbasog,” he said.
In response, the beneficiaries have expressed gratitude to the government for extending a helping hand not only to themselves but also to their families.

The FRs also vowed they would return the favor by becoming productive members of mainstream society.

High hopes, optimism for RDC 11 under new chair

Davao Oriental Governor Niño Uy
Davao Oriental Governor Niño Uy ( PIO Davao Oriental Photo)

Regional Development Council 11 (RDC 11) co-chair Arturo Milan said that with Davao Oriental Governor Niño Sotero L. Uy at the helm of the regional body, the dream of the late former RDC chair Governor Cora Malanyaon for a strong, resilient, and progressive Davao Region will become a reality.

President Ferdinand “Bongbong” Marcos, Jr. on Wednesday appointed Uy as the new chairperson of RDC 11 replacing Malanyaon.

“This is a very much welcome appointment for RDC 11. Gov. Sotero Uy is a very capable leader, a young and development-minded person,” Milan told Edge Davao.

Meanwhile, Uy led the signing of the Memorandum of Agreement (MOA) with the RDC 11 for the implementation of several livelihood projects across Davao Oriental that will be funded under the Energy Regulations (ER) No. 1-94 Program issued by the Department of Energy (DOE), as per Department Circular (DC) Nos. 2018-08-0021 and its Supplemental Policy Issuances on January 4, 2024.

RDC 11 shared on the Facebook page of the Provincial Government of Davao Oriental that these projects will be funded under the Energy Regulations (ER) No. 1-94 Program issued by the Department of Energy (DOE), as per Department Circular (DC) Nos. 2018-08-0021 and its Supplemental Policy Issuances.

A total of nine approved projects for the province will be funded under the region’s share of the ER 1-94 Development and Livelihood Fund (DLF) from the Aboitiz Power Subsidiaries with mostly farmers and members of different cooperatives as beneficiaries.

Among the projects that qualified for funding under DOE ER 1-94 policy guidelines include the Food Production and Processing Project, Cultivation of Financial Literacy: Empowering Farmers for Sustainable Prosperity, Lamiay na Buco Pie Davao Oriental, Choco Ku-Kay-Oh: Chocolate Production in the Cacao-Rich Province of Davao Oriental Series 1 and 2, Backyard Swine Raising, Handicraft Project: Romblon, Fossilized Cacao Leaves and Abaca Scrunch, Tara! Buko Pie Ta!, and Procurement of Diesel Fishing Engine Project.

Uy also emphasized that these projects will provide financial support to the province during these difficult times and allow Provincial Local Government Unit (PLGU) to focus on development projects that will benefit many people and communities.

Organizers underscore safety of participants in 2024 Ironman race

Davao City Mayor Sebastian Duterte and Mayor Jose Nelson Sala Sr. of Sta. Cruz, Davao del Sur hold the Ironman 70.3 Davao M Dot token during the ceremonial signing of the memorandum of agreement (MOA) between the Ironman Group Phils. and the local government units of Davao City and Davao del Sur on October 25, 2023 in Davao City. Sala said his utmost priority for the event is the security and safety of the participants. LEAN DAVAL JR
Davao City Mayor Sebastian Duterte and Mayor Jose Nelson Sala Sr. of Sta. Cruz, Davao del Sur hold the Ironman 70.3 Davao M Dot token during the ceremonial signing of the memorandum of agreement (MOA) between the Ironman Group Phils. and the local government units of Davao City and Davao del Sur on October 25, 2023 in Davao City. Sala said his utmost priority for the event is the security and safety of the participants. LEAN DAVAL JR

The final meeting with the host city and the organizers has not yet taken place but the Local Government Unit (LGU) of Sta. Cruz, Davao del Sur has already made its preparations for Ironman 70.3 Davao, which will make its return on August 11, 2024.

Municipality of Sta. Cruz Mayor Jose Nelson Sala Sr. told Edge Davao that the safety of the participants will be his utmost priority.

He said although they are still waiting to be called for a meeting with the city government of Davao and the organizer of the Ironman Group Philippines, he already discussed with Davao del Sur Governor Yvonne Cagas and former Governor Marc Cagas things to be done for the upcoming activity.

Sala said among the matters they have discussed is the mobilization of the Local Disaster Risk Reduction and Management Office (LDRRMO), personnel of the Philippine National Police (PNP), and the Armed Forces of the Philippines (AFP) to ensure security and safety during the activity.

“Dili pa ko kahatag ug detalye kay wala pa mi gipatawag sa organizer ug host city pero always mi mu-follow sa ilang instructions kung unsa ang among partisipasyon sa preparations sa event,” he said.

The Ironman 70.3 Davao will return with a new course that will feature the Davao City Bypass Coastal Road and will be staged from Davao City to Sta. Cruz, Davao del Sur.

The past three editions of the race in 2018, 2019, and 2023 were held on an out-and-back course from Davao City to Tagum City, Davao del Norte.

Sala said that being considered as a partner in hosting the Ironman is a great privilege for Sta. Cruz.

He is optimistic that Ironman 70.3 Davao 2024 will boost the tourism portfolio of Sta. Cruz.

MIC head identifies sectors for possible investments

Rafael Consing

The Maharlika Investment Corp. (MIC), which will govern the Maharlika Investment Fund (MIF), discussed the fund’s capitalization and potential sectors for investment during its first board meeting on Wednesday.

In a statement on Thursday, the Department of Finance (DOF) said that during the meeting, MIC President and Chief Executive Officer (PCEO) Rafael Consing Jr. noted that sectors that may be potentially tapped by the MIF include infrastructure; oil, gas, and power; agroforestry industrial urbanization; mineral processing; tourism; transportation; and aerospace and aviation.

The MIC serves as the sole vehicle responsible for mobilizing and utilizing the MIF for investments in transactions aimed at generating optimal returns on investments.

It is composed of nine members led by Finance Secretary Benjamin Diokno sitting as the chairperson in an ex-officio capacity and PCEO Consing as vice chairperson.

Other members present during the meeting were Land Bank of the Philippines PCEO Ma. Lynette Ortiz, Development Bank of the Philippines PCEO Michael de Jesus, and MIC Directors Vicky Castillo Tan, Andrew Jerome Gan, German Lichauco, and Roman Felipe Reyes. The ninth seat in the board remains vacant.

During the meeting, the Board also approved the presented capitalization scheme of the MIC worth PHP125 billion.

The Board, likewise, called for nominations for chairpersons of the committees under Sections 21 and 26 of Republic Act 11954, which established the MIF.

Consing nominated Reyes to head the Audit Committee, while Tan was nominated to lead the Risk Management Committee.

The Board also approved the creation of additional committees.

Consing nominated the following to serve as chairpersons: Gan for the Investment Committee, Lichauco II for the Corporate Governance and Ethics, as well as the Related Party Transactions Committees, Tan for the Nomination and Remuneration Committee, and Consing himself for the Executive Committee.

“The inaugural board meeting of the Maharlika Investment Corp., held yesterday, January 3rd, 2024, was the sowing of a seed, destined to grow into a mighty sequoia of multigenerational commercial and economic value for the Philippines,” he said.

“For the Philippines to truly flourish, the fruits of our endeavors must nourish every corner of the nation. We aim to be not just stewards of wealth, but architects of inclusive growth, bridging the gap between economic promise and tangible prosperity for all Filipinos.”

In his opening remarks during the meeting, Diokno said they aim to fully operationalize the MIF.

“I look forward to your cooperation and support as we work together in mobilizing greater investments in the country’s growth-enhancing sectors while upholding the highest standards of accountability, fiscal responsibility, and good governance,” he said.

Meanwhile, the Board approved the appointment of the Bureau of the Treasury as the Interim Fund Manager of the MIC.

Consing also updated the Board on start-up activities, such as staffing and recruitment for the MIC and the hiring of its management team.

Also present during the meeting was the Fund’s Advisory Body, which is composed of the Secretary of the Department of Budget and Management represented by Undersecretary Leo Angelo Larcia and Treasurer of the Philippines Sharon Almanza.

The Advisory Body is tasked to guide the Board of Directors in the formulation of general policies related to investment and risk management.

The next MIC Board meeting is scheduled to convene in the fourth week of January. (PNA)

Proposed revival of Davao-Manado air route fan optimism for EAGA economic activities

Joji Ilagan-Bian, chairperson for the Brunei Darussalam–Indonesia–Malaysia–Philippines East ASEAN Growth Area (BIMP-EAGA) Council of the Philippine Chamber of Commerce and Industry (PCCI), says that the revival of Davao-Manado air route is very good news not only for Mindanao but the entire Philippines, especially it promises economic development to BIMP-EAGA. EDGE DAVAO
Joji Ilagan-Bian, chairperson for the Brunei Darussalam–Indonesia–Malaysia–Philippines East ASEAN Growth Area (BIMP-EAGA) Council of the Philippine Chamber of Commerce and Industry (PCCI), says that the revival of Davao-Manado air route is very good news not only for Mindanao but the entire Philippines, especially it promises economic development to BIMP-EAGA. EDGE DAVAO

The Mindanao Development Authority (MinDA), together with the business sector in Mindanao, expressed optimism that the proposed resumption of the Davao-Manado air link to be serviced by Leading Edge Air Services Corporation (LEASCOR) will boost the economic activities not only in Mindanao but also the Brunei Darussalam–Indonesia–Malaysia–Philippines East ASEAN Growth Area (BIMP-Eaga) as well.

An exploratory mission for the Davao-Manado flight was embarked on Thursday with LEASCOR, the aviation business unit of ACDI Multipurpose Cooperative, which committed to serving the route.

Previously, the route was served by Bouraq Air in 1992 until 2004. It was revived by Sriwijaya and Merpati Airlines in 2007. Then Garuda Indonesia reopened the flight in 2019 until the Covid-19 lockdown.

Business leader Joji Ilagan-Bian, chairperson for the BIMP-EAGA Council of the Philippine Chamber of Commerce and Industry (PCCI), said the revival of the air route is very good news not only for Mindanao but the entire Philippines, especially it promises economic development to BIMP-EAGA.

Bian added that with its revival, there will be a greater number of private sector engaging themselves in tourism, education, agriculture, and many more.

“For this collaboration to succeed, the private sector and the government will need your support so that we will equitably share. As you know the private sector is always ready to do business as long as it’s profitable for every one of us. No matter what we do if there is no connectivity nothing will move,” Bian said in a meeting during the exploratory mission held at Novotel Manado in Manado City, North Sulawesi, Indonesia.

Bian emphasized that connectivity is important as no economic engagements will thrive without air and sea linkages.

“So this is a milestone for EAGA after the pandemic. Both Manado and the Philippines will mutually gain from this connectivity,” Bian told Edge Davao.

She emphasized things to do to sustain the linkage such as reinvigorating the private sector to do business again in EAGA. Focus on specific sectors and highlight sectors that are believed to be enablers like tourism, education, etc.

Meanwhile, Assistant Secretary Romeo Montenegro, deputy executive director of MinDA, said the proposed revival of the Davao-Manado direct flight is not just a resumption of an air route but a bridge that will bring together the peoples of Mindanao and North Sulawesi, fostering greater understanding, cooperation, and growth.

“We are encouraged by the commitment of Leading Edge Air Services Corporation, (LEASCOR). It is a testament to the cooperative’s commitment to regional development and its foresight in recognizing the vast potential of this initiative,” Montenegro told Edge Davao.

Montenegro said the flight is expected to play a pivotal role in making air travel between Davao and Manado more accessible, thus spurring tourism, trade, and cultural exchange, benefiting the two major focus areas of the BIMP-EAGA.

He said the direct flight route would boost economic activities in Mindanao by enhancing trade links with Indonesia, and boost the tourism sector as it provides easier, faster, and cheaper access for travelers between Mindanao and North Sulawesi, Indonesia, which in turn would stimulate the local economy, create jobs, and promote cultural exchange.

Montenegro also said the improved air connectivity can also attract more investors, drawn by the region’s potential in agriculture, tourism, and other industries.

“This could lead to increased foreign direct investment and local business growth,” he said.

To sustain the Davao-Manado route, he also shared several strategies to be pursued such as strengthening the backend support of various stakeholders and conducting promotional campaigns tailored to attract tourists and business travelers.

Montenegro stressed it will also entail collaborating with local tourism operators, hotels, and businesses to create attractive packages and itineraries for tourists, stressing the possible connectivity links to destinations beyond Davao and Manado.

“The route could be utilized also for specific cargo services, contributing to the economic viability of the operation and ensuring its long-term sustainability,” he said.

Davao City to add GIS kiosk for its biz and building permits renewal

EARLY BIRDS. A handful of traders renew their business permits at the “One Stop Shop” site at the Almendras Gym, Davao City on Wednesday (3 January 2024). According to city government personnel, they are expecting more number of clients on the third week of January. MindaNews photo

Davao City is going high-tech in the processing of its business and building permits, adding a geographical information system (GIS) kiosk “by early this year” to hasten the process.

A GIS kiosk aims to help clients in the City Planning and Development Office’s (CPDO) evaluations, approvals, and issuance of business and building permits through the kiosk’s digitalized mapping system, which could determine if their businesses were compliant with the Comprehensive Land Use Plan (CLUP) 2019-2028.

The GIS kiosk will also help to hasten processing of filling up the business location capture form, a requirement for renewal and application of business permits since 2020.

“It will use coordinates to determine if their area of business is non-compliant with our CLUP,” Arnel Llido, Project Evaluation Officer III of CPDO, told MindaNews in an interview Thursday.

Llido said that the GIS kiosk will be placed near the Business Permit Licensing System (BPLS) kiosk, which is under the Business Bureau’s mandate. Both kiosks will be situated in the Business Bureau office inside the Sangguniang Panlungsod building.

According to a report from the Committee on Finance, Ways and Means, and Appropriations, it was raised during the deliberation of the 2024 city budget that the CPDO cannot yet put up a separate kiosk for building permits due to the “unavailability of its mapping system to be accessed outside of its office.”

“[T]he CPDO was reminded to provide prime attention to this concern to truly carry out the mandate of efficient delivery of government services and the ease of doing business,” the report read.

However, Llido said they are in continuous talks with the Business Bureau “since last year” to make amends in where they will properly place and install necessary equipment, connectivity, data storage, and similar needs, while considering the space and convenience of the clients.

“The kiosk is not installed yet but our mapping system is ready. We’re just waiting where it will be situated,” Llido said.

Currently, building permit clients would go to the Business Bureau for fees and other permits, then would go to the CPDO office for evaluation and their compliance with the CLUP and application for business location capture form.

Meanwhile, application of business permits can also be done online and through walk-ins in the Business Bureau office.

Maribel Paguican, Business Bureau head, said that during this time of business renewals, 10 satellite offices were also operational among different locations, including Gaisano Grand Citigate for Buhangin District residents; Davao City Recreation Center, commonly known as Almendras Gym for Agdao and Talomo District residents; Toril District Office for Toril residents; Calinan Gym for Calinan District residents; Baguio District Treasury Office for Marilog; and other locations in Paquibato and Bunawan.

The online application for building permit through ocboapp.davaocity.gov.ph/ocboapp is currently unavailable. However, zoning maps and watershed maps are available through CPDO’s website. (Ian Carl Espinosa / MindaNews)

CAgro pushes for good farming practices to increase produce

Passersby buy vegetables at the organic farmers' market at Rizal Park in Davao City on Thursday. Edge Davao
Passersby buy vegetables at the organic farmers' market at Rizal Park in Davao City on Thursday. Edge Davao

Plant monitoring for identification of insects and viruses, sanitation, and crop rotation are among the farming practices that could ensure the health of plants, an official said.

City Agriculturist’s Office (CAgro) focal person for Fruits and Vegetables Etzie Rose Nalzaro said that plant monitoring for identification of viruses or bacteria that affect plants is important.

“I-investigate gyud unsay naga cause sa iya, if makita nimo nga kani nga part naay insekto naga-atake tanggalon na nimo (You should investigate the cause of the disease of the plant and if you can see that there are parts infested with insects, you should cut it off),” Nalzaro said.

She added that disposal of infected plant parts should also be done with care and sanitation.

“Kung mutanggal tag nagsakit nga plant parts sa atong gulay, mugamit ta’g pruning shears or scissors, dapat i-sterilize nato siya before ta sa healthy mubalhin. Ngano man, sa agriculture ang sakit sa tanom ingon ana pud siya ka kuti kay gamay lang nimo nga action is na spread na nimo and nakatag na nimo sa tibuok nimo nga garden ang mga sakit. Dapat mag-matngon pud ang atong mga farmers no nga proper sanitation sa atong mga gamit (Once we remove plant parts affected by the disease, and we use pruning shears, we must sterilize it before we transfer to healthy plants because, in agriculture in plant diseases, it is that sensitive, with only a small action, you may spread the disease to the whole garden that is why our farmers should also observe proper sanitation in their farming tools),” Nalzaro added.

Nalzaro also said that crop rotation is a good farming practice to control disease or pest infestation.

“Kung kamatis karon, the other nga cropping season lahi nga gulay dili family sa kamatis. Mag change napud ka rotate crop para kadto nga sakit dili magbalik-balik (if you plant tomatoes now the next cropping season should be another vegetable which is not in the family of tomatoes. You should change or rotate the crop so that the same plant disease will not occur again),” she said.

She said that should Dabawenyos need technical assistance in their plants the Cagro is very willing to go to their gardens and farms to check their plant condition.

“With regards to insects pest infestation, infection sa inyong mga garden, kung gusto magpatabang technical assistance, willing pud kaayo mi mubisita sa inyong mga farms, amoa nang adtuan, i-monitor among tagaan og diagnosis para matambalan dayon nga sakit unsa na sakit or insekto nga naga atake sa atong gulayan.(With regards to insects, and pest infestation in your gardens, if you want to ask for technical assistance, we are very willing to visit your farms, we will go there, monitor, and give a diagnosis to give remedy to the disease or the insects that attack your vegetable gardens),” she said.

Dabawenyo farmers and vegetable gardeners may go to the district offices of the CAgro or to their main office at the City Hall Annex at Magallanes Street to request this service.

She said that those who also need seeds for planting should not hesitate to go to their office because they provide such. Should the farmers look for seeds not available in their office, they can also contact and link farmers with other agencies. CIO

Flavo Rosa and LBC: A Partnership for Growth

Manila, Philippines: Businesses rooted in creativity and craftsmanship often go through a tug-of-war. On one side, there’s the passion and artistry where the brand is rooted on; on the other, the complex logistics required to run it and turn it into a lucrative venture.

Both aspects are equally critical to its success, but for many businesses, focusing on one often means neglecting the other. Yet Flavo Rosa, a brand synonymous with tradition and quality in Barong Tagalog pieces, still managed to find its rhythm by partnering with LBC Express, Inc. And it was through this collaboration that Flavo Rosa managed to keep its artistic passion alive while ensuring that the company’s operations were in trusted hands.

A Tradition Revived

It all started with Mrs. Mercedita Antenor Paraiso’s vision. Deeply influenced by Lumban’s longstanding tradition of hand embroidery and Barong crafting, it inspired her to start her own venture and Flavo Rosa was born.

With a consistent focus on quality and a goal of preserving the authentic designs of Lumban Barongs, she started her entrepreneurial journey in her own home. Initially, she simply sourced barong materials from established business owners, displaying them in a modest glass stand within her home and offering them to friends both locally and overseas. But as time progressed and she slowly familiarized herself with the nuances of the business, she began collaborating with skilled Lumban Bordadoras, and started producing her own materials. In time, this collaboration would demonstrate the value of partnerships for her business. Aling Baby, along with the many skilled embroiderers of Lumban, Laguna would ultimately serve as her business’ angel– helping her establish the impeccable craftsmanship of her line and allowing her to reintroduce traditional and classic barong designs, garnering admiration from clients both in the Philippines and abroad.

And as more and more people got introduced to her work, word spread about the exceptional quality and authenticity behind Flavo Rosa’s barongs. Over time, the brand not only drew customers from various parts of the Philippines but also began to get noticed internationally.

Navigating the Digital Era

To say that the pandemic threw a wrench in Flavo Rosa’s thriving operations just as it was starting to find its footing in a larger market is an understatement. Like most businesses, the brand found themselves in uncharted territory when COVID hit. The usual methods of operation were suddenly rendered ineffective or obsolete. And Flavo Rosa, deeply reliant on traditional channels of selling, faced the same challenge. However, instead of seeing it as a setback, they saw an opportunity to evolve.

Recognizing the potential of the digital space, Flavo Rosa made the strategic decision to expand online.
This shift not only made their products more accessible but also introduced their unique Barongs to a whole new audience. Their digital presence became a virtual showcase, allowing customers to appreciate the intricacies of each piece from the comfort of their homes.

The move proved beneficial. Despite the uncertainty of the times, there was a clear demand for their Barongs. A significant portion of this demand came from couples who, despite changing wedding plans

Here’s what went down on the Watsons Health Expo’s second day

The biggest Health Expo in the Philippines by Watsons continues their 2nd Day of the expo with even more fun and exciting activities!

The SM Megatrade Halls were jam packed with crowds as soon as the doors opened, as the Day 1 of the expo showed everyone why this is the biggest Health Expo in the country! Taking home bags and bags of products from major health and wellness brands in the market, getting free access to talks of the country’s best of the best health experts – plus, free consultations!

Watson’s Health Expo Day 2 started with a healthy stretch and dance-fun activity with Dance Fitness Coach Roco, and Rope Flow PH. Activities like Dancing and Jump Ropes promote cardio strength, coordination, and balance that’s fit for all ages.

The event was graced with the presence of Philippine OB-Gyne Society and filled everyone with an insightful discussion on “Coping with Menopause” featuring Gilyn Angela J. Marasigan. Going through Menopause will need crucial support and acknowledgement and knowing how to develop healthy habits, regular exercise, balanced diet and stress management.

This was followed by a series of talks such as “A Talk on Peripheral Neuropathy” by P&G, which featured one of PH’s most sought-after leading men, Gabby Concepcion as their celebrity endorser.

Dr. Bea Maxine Chan from Nutrabliss by Watsons also shared her tips and gathered everyone at her workshop about developing “Happy Healthy Habits!”

One of the facets of forming healthy habits are of course getting that good rest and sleep. This was highlighted by Organica Nutritions on their discussion about “The World of Wellness with Organica Nutritions Inc.” followed shortly by Bewell-C with Nico Locco, Dr. Ruth Happie Sengson with “Cervical Cancer & HPV Related Diseases”, Sam Corrales’ self-care talk and “What’s in my bag” segment with Buscopan, Essentiale with Dr. Lyien Ho, and Pharmaton Energy with Pat Gatus which everyone definitely needed to hear!

The event was finished off with a fun workout session with Wandergym.

Don’t miss out on the fun and exciting prizes that awaits you, visit us at the Watsons Health Expo at SM Megamall Megatrade Halls 1-3, today until February 4, 2024!

For more information, follow @watsonsph on Instagram, like @WatsonsPH on Facebook, and follow @watsonsphilippines on TikTok.