Special guests were treated to a magical night by Disney, SM Lanang Premier and the SM Cinema last March 14 at the IMAX premiere screening of the much anticipated live-action movie adaptation of the Disney fairy tale Beauty and the Beast.
The screening happened 2 days in advance of the regular movie showing date. Guests walked on the red carpet leading to photo spots with an installation featuring the movie’s rose iconic rose in a glass case and the castle stairway.
Aron Dalaza, SM’s group brand manager, welcomed the guests in a short program prior to the movie screening. Dalaza said that the same premiere screening was also being held simultaneously in SM Seaside Cebu. It is the first Disney movie premiere screening that Mindanao is hosting.
Kids and the kids-at-heart alike were delighted with the film starring Emma Watson as Belle and Dan Stevens as the Beast in the quaintly nostalgic re-telling of the 1991 animated movie of how two rather peculiar characters fall in love. The guests were also able to enjoy the movie in 3D and see 26% more image, compared to non-IMAX platform. SM Lanang Premier houses the only IMAX theater in Mindanao.
The movie is available in 2D, 3D and IMAX. For screening schedules and reservations at SM cinemas, moviegoers can visit SM Cinema website or call (082) 285-0943 for SM Lanang Premier and (082) 297-6998 for SM City Davao.
