Travel and photography will never be the same again as Canon launches a creative collaboration together with Pokemon.
Fresh off their Manila launch, Canon introduced to Davao its special edition EOS M10 box set, bundled with a Pikachu shoulder plush in an intimate event at the Park Inn by Radisson Hotel Davao last May 18. The bundling of the Pikachu toy aims to promote users to incorporate toy travel, a trend in Japan where toy owners bring their beloved toys with them as they travel.
“We are happy to be a part of this campaign combining the fun of photography and toys in traveling. The EOS M series is the perfect travel companion and as more and more Filipinos are travelling the country and the world, Canon is giving more reasons to enjoy it through #ToyTravel,” shared Benny Yu, Canon Marketing (Phils)., Inc., Consumer Group head. “We’ve chosen to partner with Pokémon as they are well-loved by people of all ages, and that universal appeal makes Pokémon the perfect travel buddy for the EOS M10 photographer.”
Starting this month to July 2017, Canon is holding a monthly photo challenge. Everyone is encouraged to sign up and submit their best Toy Travel photo to top the leadership board with a different theme announced each month. Participants to the contest have a chance to win an EO M10 kite with a EF-M15-45mm kit lens along with a Pikachu shoulder plush or limited edition Pokemon key chains.
The launch event also featured invormative talks from travel blogger Jay Ferrer who talked about travel photography and etiquette and food blogger Jill Tan who talked about food photography for social media.
The afternoon was capped by the raffling off of prizes, Pokemon plush toys, and one special edition EOS M10 box set with a bundled Pikachu shoulder plush.
For more information on the ToyTravel contest, you can check out their website at https://snapshot.canon-asia.com/pokemon.
