Camella Northpoint rises strong despite pandemic

The property roundabout unfortunately halted during the lockdowns last year.

The good thing is, the pause did not last long as real estate still emerged as one of the booming sectors during the pandemic.

One such proof is Camella Northpoint along J.P Laurel in Davao City which remained bullish on the condo market as it recently turned over units amid the pandemic.

Camella Manors has turned over units of the 5th and 6th floors of the 10-story Bradford Building, which is Camella Northpoint’s fifth condominium building.

Princess Grace Padua, marketing officer of Camella Manors Davao, said units from the 5th and 6th floors, wherein each floor houses 30 units, were turned over and there are only three units left on each floor.

“The rest are sold out and these are limited units available for sale and ready for occupancy (RFO),” she said.

Units that were turned over were 2 BR (bedroom) and 3 BR units, which are prime units as owners can enjoy two views, from the front and side.

Padua said most of their market are OFWs and foreign investors who would like to own property not just for end-use but also for investment like rental business and secondary market are self-employed and business owners.

“Northpoint is one of the most preferred accommodations in Davao City, so taas mi ug rental occupancy, that’s around 90 percent. These are our primary market, secondary na ang self-employed and business owners,” she said.

Carlo Refamonte, marketing head for Camella Manors for VisMin, said they are targeting to turn over the remaining units in three months.

“The first to 6th floors are already complete but the units at the top floors are more than ready. Then we will resume going back to the 10th, 9th, 8th, and 7th floors. Bradford is already 90 percent sold. Everything will be sold in three months. There is still a chance to invest in Northpoint until this runs out of inventory,” he said.

If you haven’t purchased your unit now, wait for the reopening of units after the units on the 5th and 6th floors are sold out.

“Kung may available pa,” Refamonte said.

Camella Manors is proud of Bradford Building and is considered investor-friendly as it provides an alternative income stream and is easy to sell because of its prime location. It can be recalled that property consultancy and advisory company Prime Philippines bared that J.P. Laurel Avenue remains the most lucrative area in Davao City.

“That is the reason why many investors wouldn’t think twice na mag-invest not only in Bradford but Northpoint in general because they are sure that their investment will be continuously appreciating quarterly or yearly,” Refamonte said.

Bradford Building completed the five condominium developments in Camella Northpoint namely 5-story Manchester, first building; 5-story Birmingham, second building; 10-story Nottingham, third building; and 16-story Liverpool, fourth building.

“These are mid-rise vertical developments and less dense,” Padua said.

“This is just the beginning of something beautiful. The good thing about Northpoint is this has become the blueprint because Camella Manors is a nationwide brand and this is aligned with the thrust of our founder former Senator Manny Villar who is pushing for condo villages,” Refamonte added.

Aside from Camella Northpoint, other upcoming two projects that people, partners, and investors of Camella Manors look forward to are Camella Manors Frontera in Buhangin and the soon to be announced project in Lanang.

Camella Northpoint is under Camella Manors, which is a brand for midrise developments and a subsidiary of Villar-led firm Vista Land.

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