Based on a study for the 1st quarter of 2014 conducted by the Neilsen Media Research Radio Audience Measurement, the broadcast industry’s most trusted ratings service provider, DXGM Super Radyo Davao ranks 1st place as the best local AM station registering 45.80 percent audience share and 0.30 percent rating points for the period of March 1 – 7.
Super Radyo DXGM Davao (1125 kHz Davao City) of GMA Network, Inc. first aired on June 16, 1997 with “Kini ang Balita! (This is the news, Ito ang balita) as their slogan. The station was officially re-launched in 2012, reinforcing its fearless commitment to deliver the news when it happens, as it happens. The station’s main format comprises of news with various programs focused on public affairs, public service, music, and drama.
“We wanted to relaunch Super Radyo Davao with public affairs as our weapon. We really want to reach out to the public in a way that they could feel our presence and sincerity.” Arnie Delfin, station manager of DXGM Super Radyo Davao, said.
The station claimed high ratings for the primetime morning slot of 6:00-6:30 am with their news and public affair program, and Saksi (Eyewitness) evening edition for the evening slot of 8:30-9:30 pm. Their drama ratings also climbed its way up to the highest level from low ratings in the past.
One of the reasons the station overhauled in programming is the strengthening of its public affairs program. It also ventured into coming up with programs of social significance with projects that catered to the general public making up Metro Davao and utilized major areas in far-flung provinces in the region as a whole.
In 2012, the station launched “Super Radyo, Super sa Serbisyo Publiko,” a project where the staff provided free medical assistance, legal services, and feeding programs for roughly 5,000 less fortunate residents of Davao City and Davao del Sur.
In 2013, the station also launched “Pagbangon at Pagsulong, Super Radyo ang Katulong Project,” which until now, has been touching the lives of communities everywhere. They implemented the project by providing aid and relief goods to impoverished families, needy children, including calamity victims in far-flung provinces in partnership with other agencies.
“Ginapanindigan namo ang tinuod na serbisyo, walang kinikilingan at walang pinoprotektahan. Dili lang siya public affairs, gipaduol pud namo among kasing-kasing. Kay sa GMA, una ang puso,” according to Jun Digamon of DXGM Super Radyo Davao. [VSA]
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