\NEWSPAPERS in the Philippines and elsewhere in the world must create their own group of readers in order to survive in a digitalizing world, wherein circulation of hard-copy newspapers is dwindling.
This was the advice of Antonio B. Partoza Jr., lawyer, businessman and gentleman farmer, whose family enterprise Dabaw Print Distributors Inc., also known as “Dabaw Periodicals,” had been involved in the distribution of newspapers and magazines among other businesses for three decades now.
Talking to business reporters covering “Wednesdays at Habi at Kape” media forum at Abreeza Mall, Partoza acknowledged the fact that the print media in general had been losing its circulation to social media.
However, he noted that a few of the print publications whose management and owners have been smart enough to create their own unique groups of readers, seem able to stop their decline in circulation.
Partoza said that the print media should be able to target the millennials (those born sometimes in the 1980s or 1990s) among readers and keep them.
He said going online –having an internet presence—is another smart move. “This is being done now by the country’s leading news dailies,” Partoza added.
